A look back at an event we participated in earlier this year.
Verment Kombucha was part of Le Magasin's Dry Bar at Bikini Berlin – a unique Dry January event and alcohol-free tasting experience that ran from January 6th to 28th. Hosted at Bikini Berlin, one of the city's most creative retail spaces, it brought together forward-thinking brands and conscious connoisseurs around a new drinking culture.
More than a trend
Dry January has evolved into a global movement, encouraging people to take a break from alcohol, readjust habits, and discover alternatives. What struck us at the bar: It hardly felt like going without – conversations revolved around taste, not abstinence.
What we served
At the Dry Bar, visitors could sample our small-batch kombuchas alongside other non-alcoholic beverages and compare them directly. For us, this immediate feedback is worth more than any survey – you can immediately see which varieties are popular and which still need work.
Events like this show how broad the alcohol-free scene has become. If you missed it: throughout the year, you can find us at markets and tastings in Berlin and Brandenburg.
