A look back at an event we took part in earlier this year.
Verment Kombucha was part of Le Magasin's Dry Bar at Bikini Berlin, a first-of-its-kind Dry January event and alcohol-free tasting experience that ran from 6 to 28 January. Hosted inside Bikini Berlin, one of Berlin's most creative retail spaces, it brought together forward-thinking brands and mindful drinkers around a new kind of beverage culture.
More than a trend
Dry January has grown into a global movement encouraging people to take a break from alcohol, reset habits and explore the alternatives. What struck us at the bar was how little it felt like going without: the conversations were about flavour, not abstinence.
What we poured
At the Dry Bar visitors could taste our small-batch kombuchas alongside other alcohol-free drinks, and compare them side by side. For us that kind of direct feedback is worth more than any survey - you see immediately which flavours land and which need work.
Events like this show how broad the alcohol-free scene has become. If you missed it, you can find us at markets and tastings around Berlin and Brandenburg throughout the year.