Mindful drinking - the new era of non-alcoholic, functional drinks

The health benefits of abstaining from alcohol have long been known and are increasingly confirmed by modern studies. Regular alcohol consumption negatively affects blood pressure and can lead to heart failure or even stroke. There is no such thing as a “safe” amount – even moderate alcohol consumption is associated with health risks. The risk of various types of cancer and cardiovascular diseases also decreases when alcohol is avoided. Not least, memory performance improves with longer periods of alcohol abstinence.

That’s why terms like “Dry January” are now circulating in the media, representing a conscious, alcohol-free lifestyle. Still, the desire for relaxation without intoxication and for festive social drinking – whether in the park with friends on the weekend or at a trendy bar with colleagues – remains strong. So, is partying possible without alcohol? Absolutely! Alcohol-free, fermented beverages like kombucha offer an exciting alternative. Enjoyment doesn't have to be sacrificed – kombucha promises a social atmosphere without the alcohol.

According to global sales figures for fermented beverages, the market grew from USD 747.55 billion in 2015 to USD 1,061.55 billion in 2023. Specifically for kombucha, market volume is projected to triple: from USD 2.08 billion in 2022 to USD 6.14 billion in 2028. This growth is driven not only by the trend toward healthier lifestyles but also by increasing consumer demand for sugar-free and organic beverage ingredients.

We believe in the many benefits of alcohol fasting: according to a study by University of Sussex, 70% of participants reported improved health after “Dry January,” 71% slept better, 67% had more energy without alcohol, 58% lost weight, 57% were able to concentrate better, and 54% noticed better skin.

We are convinced that we can offer health-conscious consumers a true alternative for enjoyment and celebration – our handcrafted kombucha!